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Leveraging Insights from Product Branding to Enhance Your Personal Brand

Date:
Tuesday, December 12, 2017
Time:
12:00 PM - 1:00 PM

Women Lead Webinar Series

Exclusively for Premium Access Pass members

Just as product or service branding is carefully crafted to enhance a corporate image, your personal brand should be carefully crafted to boost your professional image. Your personal brand is your reputation.

In this webinar, Wanda Wallace and Rebecca Fretty will discuss leveraging what we know about product branding to manage your personal brand addressing four questions:

  • What do we know about how to build a best in class product or service brand?
  • How do branding guru’s think about the essence of a brand and move that essence to a new level?
  • How can you apply those tactics to your personal brand?
  • What can you do to actively manage your brand?

Get even more out of this webinar with our Twitter chat! Just follow Forté Foundation on Twitter and join the #ForteWebinar discussion on December 12th.

This webinar is presented by:

Wanda WallaceWanda Wallace
President and CEO
Leadership Forum Inc.

Dr. Wanda Wallace, CEO of Leadership Forum Inc., coaches, facilitates and speaks on how to more effectively engage and lead people. She specializes in helping women (and men) get to the top, stick and thrive. Her latest emphasis is on helping managers build truly inclusive cultures. She hosts a weekly radio show: Out of the Comfort Zone. Follow her on LinkedIn and Twitter @AskWanda


Rebecca FrettyRebecca Fretty
Founder and CMO, Firebird Branding

Rebecca Fretty is a classically trained, digitally liberated, marketing executive who has spent 25 years helping Fortune 50 companies and tech start-ups build and revitalize their brand stories to drive organic growth. Through the years, she has developed a straight forward model for any organization, large or small, to put their brand story in words that can rally the entire organization. She can show that when there is universal clarity around the brand story, everyone can unleash exponential growth. Rebecca recently founded Firebird Branding, a consulting company dedicated to helping people and organizations amplify their brand stories.

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