Join us for a special admissions event featuring a presentation by award-winning Wharton Professor and author Peter Fader, who will discuss ways that companies of all sizes can create and implement a winning strategy to acquire, develop, and retain customers for the greatest value, along with other "customer-centric" strategic perspectives that arise from Professor Fader's recent book, co-authored with Sarah Toms, "The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value." Following Professor Fader's presentation, Admissions Director Barbara Craft will provide a brief overview of the Wharton MBA Program for Executives and share what it takes to earn the top-ranked Wharton MBA while continuing to live and work in the Bay Area. There will also be time to network with alumni and students and learn about their experiences in the program. Register