Event Details
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A practical, fast‑paced workshop for anyone who wants to use AI more confidently and strategically.
AI is quickly becoming part of every marketer’s workflow — but most teams are still figuring out how to use it well. This session is designed for marketing‑minded professionals who want to cut through the hype and understand where AI can actually make their work easier, faster, and more effective.
What this session is about
In this fast‑paced session, you’ll learn how AI can support everyday marketing tasks — from early‑stage research to message refinement to content creation. You’ll see simple, real‑world use cases and take part in a short interactive exercise comparing human edits with an AI rewrite. The goal isn’t to replace your expertise — it’s to show how AI can amplify it.
Why it matters
Marketers are being asked to do more with less time, fewer resources, and higher expectations for personalization and speed. AI can help you meet those demands without sacrificing your voice, judgment, or creativity. This session gives you a grounded, practical understanding of how to use AI as a strategic partner, not a shortcut.
What you’ll walk away with
- Clear examples of how AI can streamline research, messaging, and content development
- A better sense of when to trust AI — and when human judgment is essential
- A quick, interactive experience that demystifies how AI thinks and writes
- Easy, actionable tips for creating custom GPTs tailored to your team’s tone, standards, and workflows
- Practical ideas you can start using the same day
Meet the Speaker
Get a front-row seat to cutting-edge innovation from Forté community members. Each Business Essentials session is an opportunity to learn directly from leading faculty and industry experts as they share recent and relevant research for today’s business leaders, followed by a live Q&A portion for attendees.
Want to implement what you've learned? Dig deeper into this session with supporting materials posted within 24 hours of session completion.
Forté webinars are produced for the benefit of our members. Information provided on this webinar should not be reproduced, distributed or published without the written consent of Forté and permission from individual speakers. If you wish to use our content, please contact Forté for permission.
