Event Details
In today’s data-saturated landscape, traditional search methods fall short when it comes to uncovering deep competitive insights. This interactive Business Essentials session bridges foundational strategy with hands-on application, guiding participants through the core principles of competitive analysis and demonstrating how GenAI can serve as a powerful research assistant. Learn how to harness AI tools to sift through vast digital ecosystems and extract actionable intelligence that drives smarter decisions and sharper positioning.
Led by Dr. Doreen E. Shanahan, Assistant Professor of Marketing at Pepperdine Graziadio Business School, this session draws on her award-winning expertise in experiential learning and her decades of industry experience across consumer goods, publishing, and advertising. Her research and consulting focus on helping organizations build marketing-driven cultures that fuel innovation and growth.
Meet The Speaker
About Business Essentials
Get a front-row seat to cutting-edge innovation from Forté corporate and academic members. Each session is an opportunity to learn directly from leading faculty and industry experts as they share recent and relevant research for today’s business leaders, followed by a live Q&A portion for attendees.
Want to implement what you've learned? Dig deeper into this session with supporting materials posted within 24 hours of session completion.
Forté webinars are produced for the benefit of our members. Information provided on this webinar should not be reproduced, distributed or published without the written consent of Forté and permission from individual speakers. If you wish to use our content, please contact Forté for permission.
